Vids, Vidders, and Vidding is a growing cultural expression of fandom, music, and video. See an example above.
A vid is a short video that tells a narrative by combining the video from a Movie, TV show, or Web Series and a song for the audio track setting the tone and direction of the story. In other words it's a cross medium mashup.
Vidders are those artists / fans who cut together the vids whereas vidding is the act of producing a vid.
Cultural Advantages
Fans can express and play in the franchises that they love.
It becomes a great promotional vehicle for both the music artist and the franchise.
It enhances our cultural experience of both video content and music.
Controversy
There is much fear, uncertainty, and doubt surrounding the topic.
Fear of reprisal from the copyright holders.
Fear amongst copyright holders of loosing control over their content and loosing money.
What We Need
Recognize the cultural value of vids.
Get over our fears.
Open a dialogue to come up with a compromise that will allow both parties to win.
If you would like to join in the conversation head over to Project: Shadow what is your definition of a vid? - Project: Shadow.