Michael Knost started an online magazine called Noctem Aternus. He intends to distribute it free to encourage and introduce more people into reading fiction. This is a commendable effort and a fascinating idea. Traditionally the magazine model uses advertisements to pay for the publication and circulation costs and uses the sales revenue to pay for the content and other operating expenses. By moving the publication and circulation to digital means then one could theoretically remove the sale requirement from the zine.