Make Money, Give it Away

What happens when you give away a book for free that you are also selling?

For American Gods:

68,000 unique visitors to the book pages of American Gods

3,000,000 book pages viewed in aggregate

And that the weekly book sales of American Gods have apparently gone up by 300%, rather than tumbling into the abyss (Neil Gaiman)

So, promoting your book actually works? Wow, who could have seen that coming?

My bigger question is whether it would be a good thing to give away a book chapter by chapter as it is being, let's say, rewritten. Should a book like that be given away chapter by chapter, part by part, or should it be held back until the rewrite is finished?

I am glad Neil put up real numbers. I have heard claims of success but not actual sales figures before. This sounds like a success to me.

My name is C.E. Dorsett, and I am a scifi/fantasy writer. I have written the books Shine Like Thunder and The Chain, just to name a couple.  I am really a builder of worlds from the wuxia inspired, scifi setting Our Solemn Hour to the dark fantasy of Dragons of Night.  My writing is influenced by writers like H. P. Lovecraft, Charlaine Harris, Alice Hoffman, Armistead Maupin, Frank Herbert, E E Doc Smith and Robert E Howard. I love to tell stories and talk with my readers.