Market Wars: The Female Geek

Market Wars: The Female Geek

Over at Club Jade, they pointed out a post over at How not to suck at game design about Why marketers fear the female geek.  This is a topic that need some attention.

We had a long talk about this at Shore Leave this year in two of the Panels I was on.  I've never understood why men in suits prefer to ignore or be condescending to women rather than just treat them as part of marketplace.

Since the majority of my readers are women, thank you by the way, I realize what a powerful part of the market they can be.  So why would anyone ignore more than half the market?

Men are easy

Hot Chick + Nudity (partial or full) + violence + spectacle = work made for men.

While I am not and would never say that women are not interested in these things or their combination, for the most part, female geeks (at least the ones I know), are very detail oriented.  It is harder to come up with an interesting plot or characters than it is to follow the man equation above.

I can only hope that this stupidity with end in the not to distant future.  Do you have any other ideas why marketers are choosing to ignore women, please share in the comments.  This all confuses me way too much.

My name is C.E. Dorsett, and I am a scifi/fantasy writer. I have written the books Shine Like Thunder and The Chain, just to name a couple.  I am really a builder of worlds from the wuxia inspired, scifi setting Our Solemn Hour to the dark fantasy of Dragons of Night.  My writing is influenced by writers like H. P. Lovecraft, Charlaine Harris, Alice Hoffman, Armistead Maupin, Frank Herbert, E E Doc Smith and Robert E Howard. I love to tell stories and talk with my readers.